Technical Requirements

Ads campaigns

Technical Requirements
  1. Formats
    1. Native / Traffikeo
    2. Leaderboard
    3. Interstitial
    4. Leaderboard
    5. Rectangle banner
    6. Half Page banner
    7. Expand
    8. Emailing
  2. Technical specifications
    1. Dimensions
    2. Files weight
    3. HTML 5
    4. Clicktag
    5. Expand
    6. Emailing
  3. Templates
    1. Google Analytics

Delivery of elements

5 working days before the date of posting your campaign or the sending date of your emailing

For a subdomain delegation, 10 working days before the date of sending your emailing

General terms and conditions :
Any non-compliance with the technical specifications will result in a non-diffusion of the campaign : clicktag non-functional, high weight, https protocol not respected, ... Any failure to respect the deadline for the submission of the elements may lead to a delay in the diffusion of the campaign. MB Diffusion can not be held responsible for the non diffusion or the delay of diffusion the campaign as a result of non-compliance with the technical specifications and / or the deadline for items by the advertiser..

Regarding emailing campaigns, these deadlines allow us to ensure the proper functioning of your sender and the compliance of your creation.
Failure to comply with the deadline may result in a delay in the dispatch date of your campaign.

Formats

Native / Traffikeo

Agriaffaires MachineryZone Truckscorner App Agriaffaires App MachineryZone
aperçu traffikeo Desktop
aperçu traffikeo Tablet
aperçu traffikeo Mobile
Support Dimensions Accepted technologie
Mobile
Tablet
Desktop
No specific dimensions; the size of the banner adapts to the type of screen. Native banners are made by us (template directly generated by our adserver).
To be provided
  • 1 photo : 50Ko maximum
  • Title: 45 characters spaces included
  • Text: 130 characters spaces included
  • Call to action : 30 characters spaces included
  • Redirection link

Wallpaper

Agriaffaires MachineryZone Truckscorner
Change

The format has evolved. download the cover format’s zonings.

Wallpaper overview 45
Wallpaper overview 44
Wallpaper overview 43
Support Dimensions Accepted technologie Maximum weight
Mobile
480*110 GIF / JPEG / Animated GIF / HTML5 45 ko
Tablet
1024*250 200 ko
Desktop
1800*1000
To be provided
  • 3 creatives :
    480*110 1024*250 1800*1000
  • Redirection link

Interstitiel

App Agriaffaires App MachineryZone
aperçu interstitiel App
Support Dimensions Accepted technologie Maximum weight
App
320x480 GIF / JPEG 50 ko
To be provided
  • 1 image : 320*480px
  • Redirection link

Leaderboard

Agriaffaires MachineryZone Truckscorner App Agriaffaires App MachineryZone Agritel
Leaderboard overview Desktop
Leaderboard overview Tablet
Leaderboard overview Mobile
Support Dimensions Accepted technologie Maximum weight
Mobile / App
320*50 GIF / JPEG / Animated GIF / HTML5 50 ko
Tablet
768*90
Desktop
970*90
To be provided
  • One banner by support :
    320*50 768*90 970*90
  • Redirection link

Rectangle banner

Agriaffaires MachineryZone Truckscorner App Agriaffaires App MachineryZone Agritel
Rectangle banner overview Desktop
Rectangle banner overview Tablet
Rectangle banner overview Mobile
Support Dimensions Accepted technologie Maximum weight
Mobile / App
Tablet
Desktop
300*250 GIF / JPEG / Animated GIF / HTML5 50 ko
To be provided
  • One banner :
    300*250
  • Redirection link

Half Page banner

Agriaffaires MachineryZone Truckscorner Agritel
Half page banner overview Desktop
Half page banner overview Tablet
Support Dimensions Accepted technologie Maximum weight
Tablet
300*600 GIF / JPEG / Animated GIF / HTML5 50 ko
Desktop
300*600
To be provided
  • One banner :
    300*600
  • Redirection link

Expand

Agriaffaires MachineryZone Truckscorner
expand preview Desktop
Support Dimensions Accepted technologie Maximum weight
Desktop
300x600 (collapsed) GIF / JPEG / Animated GIF / HTML5 50 ko
900*600 max. (expanded)
To be provided
  • Two banners :
    300*600 900*600max.
  • The amount of tracking pixels used

We advise you to check the technicals specifications for expands

Emailing

preview emailing Desktop
preview emailing Mobile
Support Accepted technologie Maximum weight
Mobile
Desktop
GIF / JPEG / Animated GIF / HTML 100 ko
To be provided
  • one html file

Technical specifications


Dimensions

The requested dimensions are always in pixels and 72dpi.


Files weight

Maximum authorized weight : > 50Ko

This weight limit ensures that your advertising is displayed to all visitors regardless of their type of connection


HTML 5

The elements to provide

  • A zip file containing the elements of the banner (html, css, images ...).
  • Or the link to the hosted banner.

Dimensions

Use the size meta tag to indicate the intended size for your creative and ensure your creative renders at the right dimensions

<meta name="ad.size" content="width=[x],height=[y]">
  • the meta tag is inserted in the head tag of your HTML file
  • [x] [y] are pixel values

HTML5 creatives can only have fixed dimensions (970*90 768*90 320*50 …).
Dynamic sizes such as "Fluid" aren’t supported.

For creative HTML files in Google Web Designer bundles, the minWidth and minHeight properties of the creativeProperties parameter must be non-zero. For example, "creativeProperties":{"minWidth":0,"minHeight":0,"maxWidth":0,"maxHeight":0} results in an error.

Example :
Here's an example meta tag for a rectangle 300*250 :

<meta name="ad.size" content="width=300,height=250">

Videos

Codec Extension Video bitrate Audio bitrate Recommended duration Maximum recommanded weight
h264, vp9, theora mp4, webm, ogv 600 kbits/s 96 kbits/s 15 seconds max. 2 mo

The sound must imperatively be toggled by click and not with a mouse over the banner.
Videos without sound control are blocked by web browsers.

If your video has sound, your creative becomes interactive. In that case you will need to set the click tag yourself.
In that case you will need to set the click tag yourself. (see How to implement a clicktag)

Inside the video tag, don't forget to fill the attribute poster=« image.jpg » that can display an image as long as the video has not been played.
Depending on the browser and/or the phone of the user, the video may not display correctly. The integration of the poster allows to ensure the display of the banner on all media.

HTTPS protocole

Agriaffaires, MachineryZone and Truckscorner sites use the HTTPS procotole to secure and make your sites more reliable.
Absolute URLs* must be called in HTTPS only. It will therefore be necessary Make sure your hosting platform is compatible with this protocol.

URLs called in HTTP will systematically result in the non-publication of the banner.

*Absolute URL : call files on remote servers such as code libraries or images.
Example :

<img alt="" src="https://mon-serveur.com/mon-image.jpg ">

Clicktag

The click tag is the click-through URL of your creative which the user will be redirected when clicking.

When to set the clicktag?

We can define the URL through the Ad Manage if your creative is hosted and if you want the entirety of it to be clickable .

In the situation where you provide us a zip file and/or you want to target an element inside your creative to be the redirection (because your creative is interactive for example) you will need to set the URL yourself in the HTML.

How to implement a clicktag?

With Google Web Designer or HTML5

1. Google Web Designer

gwd step 1

Make sure to set the project environment as a Google Ads or Display & Video360

gwd step 2 gwd step 2-1

Once your creative is done, go to the components panel and insert the Tap Area component.

gwd step 3

Make sure that the Tap Area component is set on top of the layers in the timeline.

gwd step 4

Go to the Events panel and click on the at the bottom.

gwd step 4-1 gwd step 4-2 gwd step 4-3 gwd step 4-4
  1. Then select the Tap Area in the list
  2. On the action tab choose Google ad option and exit ad
  3. On the receiver tab choose gwd-ad
  4. Finally on the configuration panel
    • Metric ID: clickTag
    • URL: The destination URL of the ad

2. HTML5

To achieve this, past the following code in the head tag of your HTML.
Fill in your URL in the destUrl variable.

<head>
    <!--Set the intended size for your creative-->
    <meta name="ad.size" content="width=300,height=250">
    <script type="text/javascript">
        // Fill in your URL here
        var destUrl = "http://www.yoururl.com";

        // Collect clickmacro
        var queryString = window.location.search;
        var urlParams = new URLSearchParams(queryString);
        var clickMacro = urlParams.get("click");

        // Clicktag generation
        if (clickMacro === null) {
            var clickTag = destUrl;
        }
        else {
            var clickTag = clickMacro + "?&adurl=" + destUrl;
        }
    </script>
</head>

Refer the clickTag variable to the tag that contain your Click To Action

<a href="javascript:window.open(window.clickTag)">Click here</a>

If the redirection is global to the creative it will be necessary to contain the whole of it

<body>
    <a style="display:block;" href="javascript:window.open(window.clickTag)">
        [YOUR CREATIVE HERE]
    </a>
</body>

The click tag should be easy for the Ad Manager to read — no minification or obfuscation
Do not use hard-coded click-through URLs in your asset because it prevents the Ad Manager from tracking clicks and prevents traffickers from updating the URL.


Expand

For an expand banner you need to provide 2 files (link or zip)

  • 300*600 which is the collapsed state of the expand
  • 900*600 max. which is the expanded state of the banner
  • The expansion is only by click.
  • The expanded banner is displayed instead of the initial one and will spread on the left side.

Collapsed state

1165

Expanded state

We recommend you to download the expanded state template.

Clicktag

If you want to set a clicktag in your creative, set the URL in the DesUrl variable

var destUrl = "http://www.google.fr";

Refer the clickTag variable to the tag that contain your Click To Action

<a href="javascript:window.open(window.clickTag)">Click here</a>

Tracking pixels

10 tracking pixels are available. The first one is reserved to count the display of your expand.
You will be able to use the 9 others tracking pixels for your creative. SuiviImpression1...SuiviImpression9

You can either use these on mouse over

<div id="SuiviImpression1" onmouseover="javascript:changePixel(this.id);">interaction</div>

or on click

<div id="SuiviImpression1" onclick="javascript:changePixel(this.id);">interaction</div>

If you used some of the tracking pixels, don't forget to tell us which ones to let us link them on the ad server.

Closing button

The close button is managed automatically by the ad server and will be placed on the upper right corner of the expanded banner.

Emailing

Standard Deliverability rules

Only one html file must be provided without any other files or directories

Structure

1190

Images

1192

Header informations

1194

Why do a subdomain delegation?

Subdomain delegation is mandatory for the creation of a custom sender.
It also makes it possible to personalize the links in the emailing with the name of the brand.

Subdomain delegation is therefore strongly recommended for two reasons :

  • To reassure the users since all urls inside the email will be with the brand name
  • Optimize the deliverability of emailings because each personalized link benefits from the reputation of the subdomain.

Advanced settings (optional)

Add mso tags for optimal compatibility on Outlook email clients, yahoo, etc.

Templates

Wallpaper

Agriaffaires MachineryZone Truckscorner
480*110 1024*500 1800*1000

Rectangle video banner interactive

Agriaffaires MachineryZone Truckscorner agritel
300*250

Rectangle banner Animate CC

Agriaffaires MachineryZone Truckscorner agritel
300*250

Expand expanded

Agriaffaires MachineryZone Truckscorner
900*600

Emailing

Appendices


Google Analytics

If you have a Google Analytics account, we recommend you to follow the steps below to measure the performance of your campaign on Google Analytics.

1. Use the following URL builder : https://ga-dev-tools.appspot.com/campaign-url-builder/

2. Fill in the required fields

Website URL : The full website URL
Campaign source : The referrer (Example : Agriaffaires, Machineryzone, Agritel) (Example : Agriaffaires, Machineryzone, Agritel)

It is also possible to fill optional fields :

Medium : Format used
Name : Campaign Name (Special promotion, open door days, product...)

3. Click on Convert URL to short Link and recover the generated link